Psssst! Author Mary Berger checking in here. Mattie’s outside doing some weeding. She rarely lets me near this site (as if it belongs to her), so I’ll have to hurry and post this note before she returns.
I have to tell you about an author reading I recently attended. The speaker was a middle-aged man who happened to be wearing colorful, striped Superman socks. They seemed to fit the somewhat light mood he was creating with his book on pet humor. I overheard a voice in the audience whisper, “The socks are his trademark.” Very clever, I thought. I’d heard of female authors who wear different flowers in their hair for each speaking engagement, or men who sport wild neckties.
It got me thinking about creating a trademark of my own. One day I let my niece use her imagination and paint my fingernails however she wanted. She painted each nail a different color. Then she said I should surprise my audience at each book signing with a different wild nail color. Now that’s not a bad idea! Maybe I’ll try that Hot Pumpkin Spice at my next reading—or the Vixen Violet.
What do you think? Have you created your own trademark? Let us know, and maybe we can exchange ideas.
Gotta go. Mattie’s coming! We’ll talk again soon.