What’s Your Trademark?

Psssst!  Author Mary Berger checking in here.  Mattie’s outside doing some weeding.  She rarely lets me near this site (as if it belongs to her), so I’ll have to hurry and post this note before she returns.

I have to tell you about an author reading I recently attended.  The speaker was a middle-aged man who happened to be wearing colorful, striped Superman socks.  sock imageThey seemed to fit the somewhat light mood he was creating with his book on pet humor.  I overheard a voice in the audience whisper, “The socks are his trademark.”  Very clever, I thought.  I’d heard of female authors who wear different flowers in their hair for each speaking engagement, or men who sport wild neckties.

It got me thinking about creating a trademark of my own.  One day I let my niece use her imagination and paint my fingernails however she wanted.  toenailsShe painted each nail a different color.  Then she said I should surprise my audience at each book signing with a different wild nail color.  Now that’s not a bad idea!  Maybe I’ll try that Hot Pumpkin Spice at my next reading—or the Vixen Violet.

What do you think?  Have you created your own trademark?  Let us know, and maybe we can exchange ideas.

Gotta go.  Mattie’s coming!  We’ll talk again soon.



About mattiesmysteries

My book-writing history includes self-publishing three Mattie Mitchell Women's Humor Cozy mysteries. The most recent, "The Message," won the Pinnacle Award for Best in Category, Autumn - 2015. Mattie and wacky pal, Clare, two middle-aged "babes" keep me busy sharing their hilarious plots and plans, which leaves me little time for my mud-slinging pottery hobby. That reminds me―one of my future installments dubbed, "Mud-Pie Mayhem," will be forthcoming soon. Stay tuned!
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4 Responses to What’s Your Trademark?

  1. Edward R. Murrow comes to mind as an author/TV journalist who probably exhibited one of the first trademarks: a cigarette (which wouldn’t be “politically correct” by today’s standards). Good post, Mare! 😊


  2. Love it! Happy nail painting and “book eventing.” 🙂


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